I've never been one for cars. I mean I appreciate them in the normal, non-mechanical sort of way, but I'd much rather read Guitar Aficionado magazine (a great read, BTW, which I discovered in Heathrow Airport last week), than Car & Driver any day of the week. I do appreciate a nice car, but really, they are nothing more than expensive machines that should get you from point A to point B with a modicum of fuss and not a telling of your status symbol / income / approximate penis size etc. Conversely, I'm totally addicted to Top Gear, and above all that, I do have a healthy crush on European cars, namely German cars, namely BMW's and Volkswagens. (Ok, toss in the occasional Audi and older Saab, and I'm right there too). Sadly, I know nothing about how they work, their reliability, or even what a spark plug is, or anything of that nature. I think in a perfect world, I'd drive a sporty little European import, and as long as it didn't have kittens on some highway in the middle of nowhere - then we're all square.
Volkswagen however, has always caught my eye. With their well deserved reputation of being a little more pricey, thus holding onto their resale value a little higher, means quality and more quality. What REALLY dips my biscuits in gravy though, is their awesome ongoing advertising. For years, they've in my opinion anyway, held the Gold Standard for advertising. Their commercials and marketing approach in my mind are second to none.
What really has had my attention the past couple of weeks though is the new Volkswagen Fun Theory. A huge global car company, spending some serious dough, and putting their best foot forward and really re-jigging their brand under the guise of better living and such. It's sly, crafty and pure genius. Here's their first one from The Fun Theory; The Piano Staircase. Just a brilliant way to market their brand, without evening coming close to mentioning cars. My hat's off to whoever their ad agency is. Even in the midst of my formidable skepticism, I found myself smiling.
Another awesome campaign was their (supposedly) banned "Bollocks" ad:
Here's another favorite of mine - the weird, mutant fish/dog that only ran in Europe with the perfect Stand By Me accompaniment .
So that's it about my car commercials spiel. Ok - maybe just one more...
The unbelievably hilarious send-up of the traditional suburban standard car commercial starring Andy Richter. Funny as all hell. This is the end of my free advertising for the huge conglomerates for now anyway. But there is some seriously brilliant stuff happening out there.
Volkswagen however, has always caught my eye. With their well deserved reputation of being a little more pricey, thus holding onto their resale value a little higher, means quality and more quality. What REALLY dips my biscuits in gravy though, is their awesome ongoing advertising. For years, they've in my opinion anyway, held the Gold Standard for advertising. Their commercials and marketing approach in my mind are second to none.
What really has had my attention the past couple of weeks though is the new Volkswagen Fun Theory. A huge global car company, spending some serious dough, and putting their best foot forward and really re-jigging their brand under the guise of better living and such. It's sly, crafty and pure genius. Here's their first one from The Fun Theory; The Piano Staircase. Just a brilliant way to market their brand, without evening coming close to mentioning cars. My hat's off to whoever their ad agency is. Even in the midst of my formidable skepticism, I found myself smiling.
Another awesome campaign was their (supposedly) banned "Bollocks" ad:
Here's another favorite of mine - the weird, mutant fish/dog that only ran in Europe with the perfect Stand By Me accompaniment .
My all time favorite though, is the masterpiece of a commercial with the late Nick Drake's timeless classic "Pink Moon". Just all around magnificent filmmaking / selling all presented in 59 seconds. I'll say it one more time- a masterpiece.
So that's it about my car commercials spiel. Ok - maybe just one more...
The unbelievably hilarious send-up of the traditional suburban standard car commercial starring Andy Richter. Funny as all hell. This is the end of my free advertising for the huge conglomerates for now anyway. But there is some seriously brilliant stuff happening out there.
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